People need info to make an educated purchase.
If they already got the info they need through other means, the sales page could be immensely simplified.
For instance, if they know me and we already established a trust relationship, they can buy with less elements on the page, simply because they trust me.
Now, a key question!
Is there a way to take all that away and totally step out of a selling page format.
For instance, simply show the landing page – show a sign up here link or icon – let visitors access the content.
This is it.
Is this possible?
What would that look like?
If the selling features are TOTALLY gone (except for the signup link) will visitors simply stop buying?
That’s one to test!