Directories are rigid, rational and non emotional - they are from the past in the web!!! - No one uses them anymore!

It's not about about logical menus either!!!!

Simple users an community information add nothing!!!! To the site! People are not stupid! They want real value! Not being treated like little kids!!!

Categorizing content kills its magic and spontaneity!!! It's not about category and type of content!!! It's about the emotions and value contained in your message! Step out of the rational loop! It ads nothing!!!

Only Tow things matter!!! edgy content!!! + interaction ability!!!

The truth is that this is not about knowledge!!!! It is about emotion driven action pathways!!!

Don't fall back into the old encyclopedic trap!!!

It's not about logical listing!!! Logical listing is boring and kills your life force!!!

So, if it's not rational navigation, useless community features, what is it??? It's freshness and edginess of the new content!!! That's what it is! Content fades out very fast!!!

It's not about archiving your knowledge!!! It's about keeping this present window in the future opened at all times without crystallizing it!!!

Everything you need to make this experience work is already there.

You are the one who needs to actively communicate this message!!!

If you wait for others to do it for you, it won't happen!!! You need to do it yourself!!!

What makes people come back is the fact that it's fresh and dynamic!!!

Create!!!!

The top priority for a visitor is not to login or register or receive some useless info about how many visitors have been on the site in the last 3 days!!! WHO CARES!!!!

There are all side tracks: shallow and boring community features - directory and archive oriented sites!!! - Who cares! visitors want speed and freshness!!! No dust!

Labels: all posts, power kicks, tips, website

Here is my experience:

The level of editing in a video is totally irrelevant!!!

Okay! Maybe it matters at 5%!!! which is not much, right?

Here are some facts:

• There is no correlation between how good a video is edited and the rating it gets on youtube for instance
• The number of views are not related with the editing either
• A very edited video does not seem to be more popular than any other non-edited video on a similar topic.

Conclusion?

All that matters is content!!!

Of course, the video should better be a good quality in terms of image, colours and sound.

Now, what your audience looks at is the quality of your content!!!

What you actually say! What is the message!

You can ad music, tricks, texts, etc. It does not actually show in the rating or the number of views which is stunning! I was suprised when I first noticed that. I did not expect it all. Now, a year later, it makes total sense

People like raw!!!

The background music or light editing of the video does not ad significant value. It could even take value away because it dissolves the content and shifts the viewer attention to aspects of the video which are not really important.

On top of that, a highly edited video takes 2 to 4 hours to create and publish.

A basic non-edited 5 video takes 30 min recording +publishing!

Go for Raw!!!

vitalcoach

Labels: all posts, tips

This one might be slightly counter intuitive but here is how it works:

If you have a whole list of unsorted (undigested) links on a given topic on a specific page, this could hurt the value of that page/topic for your visitor.

When you give them a whole page of unsorted links, you are giving them work.

In fact, it will create stress and force them to spend hours online sorting through pages of undigested info.

More links means actually less value!

This means that when you are confronted with the choice of adding pages of links, think actually of what you are saying to your visitors: work overtime to sort through all that!

Information overload is a real challenge.

Through the pages of links that you give to your visitors, there could be just a couple of key points they need to know about. The rest is just "noise" they can't use!

Remember that next time you think of filling a page with links you did not actually check and are of questionable value.

Ask yourself: Is this information making my visitor's life easier or harder?

Think about it!

vitalcoach

Labels: all posts, tips

If your site is a labyrinth impossible to use, visitors will leave frustrated.

There is one measure every one subsconsciously takes! It is "what is the real value I get from the site"

How rich is the content?

How solid is the information?

How energizing is the site?

Never complexify for the sake of it!

Labels: all posts, tips

The first obvious step is to actually be an expert in these specific topics.

This measn that you do have the skills, knowledge and answers people are looking for.

The next step is to communicate in an effective way.

If you don't speak out and position yourself as an expert, your potential audience will never know you even exist!

This means having a website, platform or blog which works!

You then need to have enough exposure for your site.

Media coverage gives you that type of respect.

Confidence and attitude will give you the edge as well.

Make this simple experiment:

Take an expert's site or blog and ask yourself: why do they get credibility from you?

There are always good reasons!!!

then check your own pages and material and ask yourself: "would I give myself credibilty if I was seeing this page?" Yes? No? Why?

In most cases you will get a very clear answer in no time on why you have credibility or not.

Next, trust your instinct and take action to reorient whatever is not on track!!!

vitalcoach

Labels: all posts, articles, tips