Directories are rigid, rational and non emotional - they are from the past in the web!!! - No one uses them anymore!

It's not about about logical menus either!!!!

Simple users an community information add nothing!!!! To the site! People are not stupid! They want real value! Not being treated like little kids!!!

Categorizing content kills its magic and spontaneity!!! It's not about category and type of content!!! It's about the emotions and value contained in your message! Step out of the rational loop! It ads nothing!!!

Only Tow things matter!!! edgy content!!! + interaction ability!!!

The truth is that this is not about knowledge!!!! It is about emotion driven action pathways!!!

Don't fall back into the old encyclopedic trap!!!

It's not about logical listing!!! Logical listing is boring and kills your life force!!!

So, if it's not rational navigation, useless community features, what is it??? It's freshness and edginess of the new content!!! That's what it is! Content fades out very fast!!!

It's not about archiving your knowledge!!! It's about keeping this present window in the future opened at all times without crystallizing it!!!

Everything you need to make this experience work is already there.

You are the one who needs to actively communicate this message!!!

If you wait for others to do it for you, it won't happen!!! You need to do it yourself!!!

What makes people come back is the fact that it's fresh and dynamic!!!

Create!!!!

The top priority for a visitor is not to login or register or receive some useless info about how many visitors have been on the site in the last 3 days!!! WHO CARES!!!!

There are all side tracks: shallow and boring community features - directory and archive oriented sites!!! - Who cares! visitors want speed and freshness!!! No dust!

Labels: all posts, power kicks, tips, website

Here is a quote I found back. No idea where I took it from, so sorry if you are the author and don't get your link back to your site :) Email me and I'll ad it gladly

"Marketers do and should do what they can to humanize their websites. !!!

Bottom line, people want to connect with other people.

In fact, what they really want is to feel more secure and comfortable.

As a result, they are screaming for credibility. They want more proof. They want to believe.

And they most certainly want to buy.

People are tired of hype and scams.

But contrary to popular opinion, they are not moving away from salesletters. They simply want to believe more, they want to trust more, and they certainly want to buy more.

Rather than being sold, people are literally telling you how they want to buy.

While the concept of Web 2.0 is overused, don’t let it steer you away from what it really means, particularly when it comes to web copy: interactivity"

Labels: all posts, marketing, quotes, website, website design

Visitors want to be in touch with the latest news, whta is trendy, the latest discoveries and fresh content.

The problem with traditional and static web pages, is that it does not change.

For the visitor, this quickly becomes boring.

New is exciting and refreshing.

Now, when you go to fresh, you need speed.

Speed does not offer too much space for perfecting the design.

It is raw!

Raw is good! That's what the public wants right now

Labels: website

making choices is extremely time and energy cosnuming!

don't leave them to their own fate and guide them to make the right choice.

If everything looks the same it is super time and energy consuming.

Don't make that mistakes. Let them know exactly where to go and what to do next!!!

Discriminate between what is important and what is not!!!

Labels: website

They just have one thing to receive from you today, what is that?

Don't waste their time and focus on the only single peace of information energy or strategy theyr really need!

Cluttering your visitors time and mind with info that you think is important is a waste of their time.

Expand! Think further! And give them the energy kick they want to receive!

Labels: website

The tendency in websites is sometimes to create a picture where all angles have been cleared.

The experience becomes so smoothe that it looses its energy.

Diversity! Life are good!

Don't turn your site into a boring catalog which static and cristallized.

People wnat freshness and energy!

That's what you can give them via your communication style.

Blogs, fresh raw news are an excellent place where to start

Labels: website