In many cases, triggers for emotional eating are external.
In other terms there is an external trigger or sponsoring force encouraging a negative eating pattern.
It can come from friends or family members who suffer from the same negative eating patterns and don't want you to succeed.
Or it can be the marketing hype surrounding junk food.
In the case of friends and family members, you acn observe competitive patterns.
It is because of this competitive attitude that people will encourage negative eating patterns in others.
It is as well related with the desire to share and connect, even if it is within a self destructive circle.
This works in the same way as drinking and smoking.
It is a social thing.
With food corporations stimulating consumption of junk food, the interest in profit.
The agenda is very similar though!
Someone benefits from someone else eating junk food.
So, when confronting with positive food choices, a person will often select junk food instead of healthy food because of the ongoing marketing brain washing which is now totally subconsciously embeded in people's minds.
All these positive images associated with junk food are now paying off and to experience fun, joy or pleasure, someone will head for the junk food section because they want to experience thse same positive emotions again and again.
The truth is the the pleasure that someone experiences when eating healthy is from a totally different octave!
The pleasure you egt when eating raw food is so intense and delightful and totally overpowers the emotions associated with junk food.
Weight loss - Visible weight loss is only one of the indications that a set of nutrition patterns is right for you - TIP
Here is what can happen...
You make some essential changes to your diet, ad fruit and vegetables, cut on fat and red meat, cook smaller meals and eat now healthy snacks between meals.
Imagine that your main target is weight loss.
You might take all these steps and see little change in your weight.
Why?
Because the changes you made are impacting on your health and energy level but not on your weight yet.
Visible weight loss is only one of the indications that a set of nutrition patterns is working for you.
The other indications are greater health + greater energy level.
The more subtle impacts are as well, more joy and happiness, less irritability, more personal power and confidence, etc...
The health and energy impacts are more subtle and tricky to measure.
You don't have a scale at home that measures your level of energy for instance.
The health benefits can be measured but are really long term.
After eating healthy for a year, you might realize that you haven't been sick in quite a while which means that your immune system was boosted by healthier eating habits.
So... If you shifted a couple of habits and still see no visible results, it does not mean that it's not working, it means that the results are more sublte and tricky to measure, that's all.
Believe me! Your instinct knows exactly what is healthy and what is not.
If you made key shifts to your diet and don't see direct weight loss, here is what you could be thinking:
"See!!!?? It does not work... Now give me back my potato chips + my pint of ice cream!"
Simple!
Don't use the lack of visible measurable results as an excuse to head back to the junk food section at your local supermarket ;)