In many cases, triggers for emotional eating are external.

In other terms there is an external trigger or sponsoring force encouraging a negative eating pattern.

It can come from friends or family members who suffer from the same negative eating patterns and don't want you to succeed.

Or it can be the marketing hype surrounding junk food.

In the case of friends and family members, you acn observe competitive patterns.

It is because of this competitive attitude that people will encourage negative eating patterns in others.

It is as well related with the desire to share and connect, even if it is within a self destructive circle.

This works in the same way as drinking and smoking.

It is a social thing.

With food corporations stimulating consumption of junk food, the interest in profit.

The agenda is very similar though!

Someone benefits from someone else eating junk food.

So, when confronting with positive food choices, a person will often select junk food instead of healthy food because of the ongoing marketing brain washing which is now totally subconsciously embeded in people's minds.

All these positive images associated with junk food are now paying off and to experience fun, joy or pleasure, someone will head for the junk food section because they want to experience thse same positive emotions again and again.

The truth is the the pleasure that someone experiences when eating healthy is from a totally different octave!

The pleasure you egt when eating raw food is so intense and delightful and totally overpowers the emotions associated with junk food.

http://vitalcoaching.com/stayfit.htm