There is a good increase of sales compared with the month before.
This could still be due to natural variations though.
At this stage, I am not yet sure which sales page format works best:
the one that was there before – with lots of icons and text above the fold
or the new one with a much clearer design and just one big icon and side bar.
I added as well a whole series of videos to the page itself.
This means that now, the sales page itself contains 5 videos in normal format.