For about 10 days now, I strated experimenting with republishing past audios into a new cycle. I did that for 9 out of 11 podcasts.
This i simply to make sure that new subscribers get the the past posdcasts they would not have listen to otherwise.
i did republish daily episodes for each channel.
This means that all subscribers were getting one episode/day.
Today after around 10 days, it is clear that:
- There is about a 20% drop in subscribers
- The number of MP3 downloads goes from 1000/day to around 1500/day
Why does the number of subscribers go down?
- 1 episode/day is too much?
- They already received and listened to these episodes and don’t want to receive them again
- They are no longer interested in the toipic or channel but notice that only when they start receiving new episodes again.
- There might be another “technical issue” creating an error or something along that line when an episode is downloaded again
- The value of the channel simply drops because episodes are being published again – People want fresh content!
Some or all of these previous points are guesses!
Solutions conclusions for the future:
- Is one episode/day too much? – For instance with Youtube and channels I do enjoy, seeing that one episode has been published once a day is okay
One the other hand, these episodes are not being downloaded to my computer and taking bandwidth! The Itunes system which represents 95% of my subscribers is much more invasive than Youtube!
- Yes! The value of a channel drops when episodes are sent again – This is true especially for those who already got a series of episodes and are getting them again.
In other terms, what is the real deal breaker here? Why does the subscriber number go down?
- Is it the posting frequency? (1/day)
- Is is the duplication of episodes with no new ones?
I now shifted to posting episodes every 3 days.
I will monitor how this influences the number of subscribers over the new 10-30 days.