Of course, I checked that before
I Know the type of questions they try to answer but I will now put myself in the shoes of someone who types a querry in a serch engine and see what happens next.
I have detailed stats with search strings, so I will simply check the querries of the last visitors to my site:
This is the first thing that really strikes me when checking these search strings:
They are VERY SPECIFIC!
Visitors who access the site did not just type in “break up” or “coaching”, they types in querries like:
- how to seduce ex husband
- i miss my girlfriend
- is it ok to call my ex after she broke up with me
- how to overcome jealousy
These querries are VERY precise and every visitor is looking for a very specific solution to a precise challenge!
Let’s check the first querry:
i land on results 41-50
On that page, mys site is number 5 with
My page is probably the closest to an answer for that woman.
While the other pages do show some of the words either in the title or in the content, they frequently don’t appear as a sentence.
If I was a woman searching for that specific solution, I would ALREADY be disapointed by the results.
There is VERY little there that I can use.
That’s conclusion 2
Poor quality of results
Now let’s click on the link to my page and see what happens
The results, even though are geared to seduction and there is good content, videos and links on that page, the topics presented are still relatively general.
+ because of SEO priorities, these links or results are presented in a way which does not make them too easy to surf
In a way… If I wanted to find an answer FAST!, I am already lost and I know the second I access this page that it will take me a while on that page to find THE information I am looking for.
Even though the results are quite specific they are still not specific enough for the EXACT question I have.
Too much on the page and not specific enough to my specific querry
In that specific situation, I know that the site might have interesting content but the process of finding that information is not fast or direct enough!
I need a faster way!
I need a FASTER way
Basically none of the results presented on that page tell me either about my ex husband or how to seduce him.
In other terms, I know within seconds that this page does NOT answer the SPECIFIC question I have
The page does NOT answer the specific question I have
So here are the first 5 conclusions to summarize:
- Search strings are VERY specific
- Poor quality of results
- On my site: Too much on the page and not specific enough to my specific querry
- I need a FASTER way
- On my site: The page does NOT answer the specific question I have
How good is my page at answering the querry of that specific person? 20%
Yes! It is still probably much higher than many of the other results but the page still does NOT hit the target properly for that person.
Conclusion the page fails the test.