This is stunning because I did observe it a few times already!!!
A new campaign in adwords or modification seems synchronized with a significant drop in traffic coming from the organic searches.
This drop is around 20 – 25% and is very significant!
Now, this could be a coincidence or simply linked with another observed cause for drop:
The fact that a site map has been posted around 2 months earlier.
When a new site map has not been posted for 2 months, I did observe a few times a drop in traffic as well.
So those two elements could be linked:
- Drop in traffic related with new adwords campaign or update! – YES – NO ???
- Drop in traffic related with outdated site map: – YES – NO ???
I did observe this last one a few times already. drop and traffic seems to be linked with old site map.
Both need to be confirmed in the future