VERY simple sales page
one logo – one title – one icon – one video – one instant access link
out of 100+ visits, 8 people clicked on the link.
That’s less than 10% click conversion even though there is NO price mentioned – It might be free but visitors simply don’t know.
A “buy now” icon gets much less clicks than that
visitors who click on the buy now icon are usually closer to make a purchase so the click conversion is this time around 4x what the sales conversion rate is – that’s like 4% for that given page.
So here are the stats again:
- instant access link with no price – 8%
- buy now – price known – 4%
- sales – 1%
Time on the page is 2min – so there is interest