- Implicit means that I am deciding I want something
- explicit means that someone else is convincing me that I want something
When we decide something for ourselves we will defend that position! we own it!
now, the old way:
If someone convinces us of something, we’ll always have the subconscious desire to prove them wrong!
(Why? Because when you are being convinced by someone else and you were sceptic before, you already made that subsconscious decision that you were going to prove them wrong)
This means that when you are doing the convincing, you are fighting! It is hard!