I am prety sure that this is a key question that can increse or decreases sales by up to 50%.
It has to do with presenting or not presenting the test drive in the right format.
Until now, trial has been just a test drive of the table of contents in the e-book.
because of the amount of content that has been added this test drive no longer reflects what people get.
Yes, I believe that it should be updated.
There are 5 possible options:
- No test drive
- 24 hours fully functional test drive
- 7 days test drive – access to the page – limited access to resources
- The sales page is the test drive
- Video test drive – I record a vid on what visitors to the member area will get
All 4 options are possible.
Of these options, I believe that one of them will give the best results.
I have some ideas but no clear enough vision of which test drive solution works best.
I need an answer on that one!