That’s good, I have now a few interesting offers.
What’s funny is that some offers still are focused on selling me one top 10 rank for one keyphrase, which is crazy of course because to get volumes of traffic, you need to score high on many more keyphrases.
Scoring high on one phrase is already good but you definitely need to consider the search volume and the actual clicks that this top position generates.
Fore many of my keyphrases, that could be not much…
For instance the keyphrase “dealing with jealousy” generated 11’000 impressions in 2 years (that’s US and western world market – I can imagine that worldwide, these numbers would probably double)
With a 1% click through rate for that specific phrase, I got a 100 visits from that specific keyphrase.
At 1% conversion rate, that’s 1 sale in 2 years from that specific phrase.
So, for this to be profitable you need to have dozens or even thousands of keypharses to drive traffic.
At the peak of my adwords activity, I had 100’000 keyphrases in my campaigns.
So, back to that one keyphrase, dealing with jealousy.
If you are in the top 3 in the ogranic search, the click through rate will be way higher. Let’s say that it’s 20%.
This means that for 100 people seeing your link in the organic search results, 20 will click on the link.
If that phrase gets searched 20’000 times in 2 years (worldwide), we get now, 4000 visitors to my page in 2 years for that specific keyphrase.
because visitors are less targeted now, the conversion rate is lower, let’s say 0.5% this means that you make 1 sale for 200 visits to your page (that’s realistic expectations by the way – the conversion rate could be even way lower… I’ll explain why another time)
So 4000 visitors, that’s 20 sales from traffic driven by that specific key phrase.
with my product at $19, that’s grossly $400 in 2 years
If you have just one keyphrase, that’s not much right?
Now, if you have 100 similar targeted keyphrases, you end up with
- 2’000’000 impressions
- 400’000 visitors
- 2’000 sales
- 40’000 in revenue in 2 years from that specific campaign with 100 keyphrases.