This confirms what was observed earlier.
the number of visits is steady but visitors who are interested by the material stay on average longer on the site + check more pages.
The number of actual visits is steady though.
This means that on average visitors still have very little incentive to come back to the site.
It doesn’t mean that the branding impact is not there, it simply mean that only a very small fraction of visitors will take follow up action and come back to the site.