It was with this caterer.
I was getting some take away from and indonesian shop.
he just mentioned that he was a bit overwhelmed and had been running the whole week end preparing a 400 person’s event.
I did not know he was caterin for such vast crowds.
He seemed to love what he did.
he mentioned that totally casually in the conversation. I am not sure he was a aware of what he was doing: convincing me that he was the one I should hire.
I did not need a caterer but if I had it is with him I would have decided to work on the spot!
Within a few seconds I was already thinking of friends I mention his services to.
Somehow, on the spot, i wanted him straight away to succeed.
This was probably the most stunning selling experience I had in a long time.
The key words here were:
- Totally casual
- Dedicated and excited by what he does
- Energy! Context! Good connection! Smiles! Etc.
It worked for me!