Reaction with higher prices:
- I don’t want that guy to make money on my pain
- I don’t want to pay that kind of money for this
- I won’t market or promote this material – I find marketeres and sales oriented pages a massive turn off. I don’t want to play that game!
Overall, this price increase can drop sales by 50% and negatively impact on positive buzz around a product. Prospects will resist promoting the product for you because they are in the competing mode and simply don’t want you to succeed.
This will probably represent a sales loss equivalent to what has been gained by the price increase.
No! In my experience, higher price did not mean more sales. It meant a drop in sales.