SEO campaign? – New CTR, impressions and conversions estimates – NOTE

Here are some more stats from my webmaster tools on google

  • 50 keywords
  • Impressions: 500-2000/month = 1000 average
  • CTR average = 5-10% average
  • Clicks = 50-100 / keyword /month
  • Total clicks /month = 2’500-5’000 clicks/month
  • Total clicks/day = 80-160 clicks/day
  • Total clicks/year = 30’000-60’000 clicks/year 
  • If campaign costs $5000 first year – $0.16 – $0.08 /click
  • If conversion rate = 0.5% – 1% = 150 – 600 sales /year
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Now, 2 elements can come in the picture that can significantly increase these numbers
  • These top 10 ranks can potentially show on yahoo and bing as well, not just google, this ads an extra 30%
  • These 50 top keywords mean that many more related keywords will score high as well – that’s another 50% or more…
This means that sales could be even higher:
  • 60’000 – 120’000 clicks
  • 300 – 1200 sales/year
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These are again rough but realistic estimates for this campaign

If campaign costs $5000 in SEO fees, I need 250 sales/year to cover the SEO costs

As you can see, the margin between loss and profit is VERY narrow!

These are VERY realistic expectations

To come even with this campaign, I need to make 20 sales/month

More than 20 sales, I make profit.

Less than 20 sales, it’s loss.

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UPDATE

world searches = 2X US searches (roughly)

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UPDATE

Jealousy = 350’000 monthly searches worldwide

Jealous = 550’000 monthly searches worldwide

A top 10 on these terms get 50X-500X the impressions compared with the other key phrases

it might as well get a lower CTR because of being less targeted suppose that the CTR for these terms is 1-5%

that’s 3’500 – 27’500 clicks/month /term

for both, that’s an extra 7’000 – 55’000 clicks/month !!!

That’s potentially lots of traffic

For all 60 other keywords, the estimated monthly clicks are 2’500 – 5’000

Using these terms has the potential to get 2X to 20X more traffic than all 63 other keywords combined!

Let’s check prices:

2 keywords: $1300 to reach top 10

Maintenance fee: $80/month for both keywords

Total: $960 + $1300 = $2260

That’s roughly 50% from the fee for the 60 other keywords AND it has the potential of generating 2X to 20X more traffic

Let’s check the CPC for this 2 words campaign: 84’000-660’000 clicks/year

this makes: $0.03 – $0.003 /click!

That’s a tiny small fraction from what I would pay for the 60 keywords…

Of course, conversion rate could be way lower because searches are way less targeted.

suppose that we now have a conversion rate from 1%-0.2%

168-6’600 sales /year ———  I know…. haha! that’s a huge potential difference! Numbers are simply vague at this stage! – CTR are very unclear + conversion rates could vary a lot too!

In terms of income, that’s $3’360 – $132’000 – In this case, the worst CTR would still cover for SEO fees for that specific campaign.

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Remember that right now, my top break up for men page gets 2000 visits/month or 24’000 visits/year

the totality of my site gets 130’000 visitors/year, so a campaign like this one has the potential to radically shift traffic on site.