It is because they need what you have to offer.
If the need is weak, they won’t buy!
If the need is strong they will buy.
So, NEED is THE element that control sales!
Now, need can be totally subjective!
For instance, a guy doesn’t need a sport’s car!
It just gives him gratification.
It is not the absolute need!
It is the perceived need!
And this is where sales people manipulate and influence sales.
they influence the perceived need that this person has for a given product or service.