|Month||Sales total||page traffic|
|2010 july||3||236 views|
|july (20 days)||7||205|
So, the conclusion is that the correlation betweeen number of sales and traffic to the page is not even obvious.
Traffic did increase to the page thanks to the SEO campaign I think.
The investment for that increase is $180 + focus and energy
july-dec 2010 – 33 sales
feb-july 2011 – 37 sales
= 4 sales increase – $72 profit
$180 investment over that 6 months period.
In other terms, $108 loss over that period of time.
These are very rough stats!
I would need way more data to have a final 100% solid number.
But I do believe that the estimation is valid.
In other terms, it’s not like there is a high profit and not either a high loss.
If I consider a 1 year period instead and hoping that traffic stays equal, that would give me an almost equal gain and spending.
Now, there is no guarantee that rankings and traffic to this page would be maintained long term as google cna shift their algorythm any time.
I do feel that it’s a long term effort that could eventually pay off but not sure.
Right now, it’s totally equal – I don’t lose money – I don’t gain any either.