None of this requires virality. All of it requires intention.
1. Personal Branding Is Just Intentional Pairing, Done Consistently
Brand isn’t something you announce. It’s the byproduct of consistently pairing yourself with the same relevant things, over and over, until your audience makes the connection automatically.
2. Stop Optimizing For Views. Start Optimizing For Trust.
Virality gets you viewers. Trust gets you customers.
Those are not the same audience, and chasing one usually costs you the other.
3. Find Your Contrarian Take
What do you believe about your industry that almost nobody else in your space believes? That disagreement is the seed of everything memorable you’ll ever say.
4. Pick Your Body Of Water
Ocean, lake, pond, or puddle — pick the one your current credibility can actually compete in.
- The Ocean — Massive, crowded, dominated by whales. Wrong place for a minnow.
- The Puddle Or Pond — Small enough to actually win. Start here.
This is exactly why the topic here isn’t personal brand for everyone. It’s personal brand for entrepreneurs. That’s the pond, chosen on purpose.
5. Answer Four Questions Before You Do Anything Else
- Desired Outcome — What are you actually trying to get?
- Required Reputation — What would you need to be known for to get that outcome?
- Required Actions — What would you need to do to build that reputation?
- Required Skills — What would you need to learn to actually do that?
That’s the map. Not a growth hack, not a viral trick — an actual sequence you can follow, in order, starting today.
If you know your outcome but you’re stuck on the reputation or the actions to get there, reach out for coaching and let’s build the rest of the map together.
Keep Reading
- You Are On One Of Two Paths — The Forgettable Brand Or The Intentional One
- The Contrarian Take — Why Disagreeing With Your Industry Is The Most Powerful Brand Move You Can Make
- The 7 Elements Of World Building
- People Follow People — Not Businesses
