In This Article
- Influence Comes From 3 Places
- Power Is Proof You Can Get Things Done
- Trust Grows One Result At A Time
- Likeness Is How Similar You Are To Your Audience
- Real Likeness Lives In Your Values
- Repeat All 3, Over And Over
The most influential creators and entrepreneurs all do the same 3 things. Power. Trust. Likeness.
Influence Comes From 3 Places
- Power: Your ability to get things done in the world.
- Trust: People follow your advice, and it works.
- Likeness: How similar you are to your audience.
Call it the PTL framework. Simple to remember. Powerful to use.
Power Is Proof You Can Get Things Done
We listen to powerful people because they have what we want.
- Show results: “Here’s what I built this year.”
- Show the process: “Here’s exactly how I did it.”
- Show client wins: “Here’s what changed for them in 30 days.”
Demonstrate power over and over again, and you become influential.
Trust Grows One Result At A Time
You tell someone to do something.
They do it. They get a positive result.
Next time you speak, they’re even more likely to listen.
Likeness Is How Similar You Are To Your Audience
Likeness comes from two places:
- External: How you dress, look, and talk.
- Internal: Your beliefs and values.
Real Likeness Lives In Your Values
It’s tempting to copy your audience’s look and lingo.
The deeper connection comes from shared beliefs and values.
Say what you stand for. Say it often. That’s when people feel, “This person is like me.”
Repeat All 3, Over And Over
Power. Trust. Likeness. Again and again. That’s how influence is built.
Ready to build influence that grows your business? Reach out for coaching at vitalcoaching.com/coaching.
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